2023 Toyota Prius Prime problems, complaints & recalls
Most-reported problem areas: Power Train (2) · Suspension (1) · Latches/Locks/Linkages:fueling/Charging Door/Hatch/Port (1)
🧭 Reliability snapshot
Compared against other Toyota Prius Prime model years — complaint volume vs the model's median year, recalls and severity. How we score →
Safety recalls (4)
Latches/Locks/Linkages:doors:latch 2026-01-28 · campaign 26V049000 · 141,286 vehicles
Defect: Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023-2024 Prius Prime, 2023-2026 Prius, and 2025-2026 Prius Plug-in Hybrid vehicles. Water may enter the rear door switch and cause a short circuit, allowing an unlocked rear door to open unexpectedly.
Risk: A door that unexpectedly opens while the vehicle is moving increases the risk of injury.
Fix: Dealers will modify the rear door switch circuits, free of charge. Owner letters were mailed July 13, 2026. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's numbers for this recall are 26TB03 and 26TA03. This recall expands and replaces NHTSA recall number 24V274. Vehicles repaired under the previous recall will need to have the new remedy performed.
Back Over Prevention:display Function 2025-10-30 · campaign 25V744000 · 1,024,407 vehicles
Defect: Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2022-2026 Toyota, Lexus, and Subaru Solterra vehicles equipped with a Panoramic View Monitor (PVM) system. Please see the recall report for a complete list of models. A software error may cause the rearview camera to freeze or display a blank screen when the vehicle is in reverse. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 111, "Rear Visibility."
Risk: A rearview camera that fails to display an image can reduce the driver's view behind the vehicle, increasing the risk of a crash.
Fix: Dealers will update the parking assist software, free of charge. Owner letters were mailed January 2, 2026. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's numbers for this recall are 25TB13 and 25LB06. Subaru's number for this recall is WRE25.
Equipment:other:labels 2024-07-23 · campaign 24V548000 · 33,848 vehicles
Defect: Gulf States Toyota, Inc. (GST) is recalling certain Toyota 2023 GR Supra, 2024 4 Runner, Corolla, Grand Highlander, Grand Highlander Hybrid, Land Cruiser Hybrid, Tacoma, Tacoma Hybrid, 2023-2024 BZ4X, Corolla Cross Hybrid, GR Corolla, GR86, Highlander, Highlander Hybrid, Prius, Prius Prime, Sequoia Hybrid, Tundra, Tundra Hybrid, Venza Hybrid, 2023-2025 Crown, and 2025 Camry Hybrid vehicles equipped with GST accessories. The load carrying capacity modification label may display inaccurate added
Risk: A vehicle with an incorrect maximum capacity weight value may be overloaded, which can increase the risk of a crash.
Fix: GST will mail new labels to owners, free of charge. Owner notification letters were mailed September 16, 2024. Owners may contact GST customer service at 1-800-444-1074. GST's number for this recall is 24R2.
Electrical System:wiring:switches/Knobs/Buttons 2024-04-17 · campaign 24V274000 · 55,690 vehicles
Defect: Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023-2024 Prius and Prius Prime vehicles. Water may enter the rear door switch and cause a short circuit, allowing an unlocked rear door to open unexpectedly.
Risk: A door that unexpectedly opens while the vehicle is moving or during a crash increases the risk of injury.
Fix: Dealers will replace both right and left rear door opener switches, free of charge. Owner letters were mailed August 9, 2024. Owners may contact Toyota customer service at 1-800-331-4331. Toyota's numbers for this recall are 24TB06 and 24TA06.
Service bulletins (90)
Technical service bulletins are repair instructions manufacturers send dealers for known issues. Unlike recalls, the fix is not automatically free — but naming the bulletin at the service desk can save diagnosis time and support goodwill repairs.
Engine 2026-02-27 · T-SB-0104-21 Rev2 · Service Bulletin/Repair Instructions
obsolete notice february 27, 2026: this bulletin is no longer applicable and is now obsolete.
Unknown Or Other 2026-01-07 · T-SB-0055-24 Rev2 · Service Bulletin/Repair Instructions
some 2005 – 2026 toyota vehicles that have undergone water intrusion may exhibit a condition in which a musty odor is present. follow the procedures in this bulletin to remediate the odor and address this condition. the purpose of this service bulletin is to provide general guidelines and procedures
Engine 2025-06-17 · T-TT-0784-25 Rev1 · Service Bulletin/Repair Instructions
some ecus can set a dtc that is common with other ecus. this can lead to accidental use of the wrong repair manual when diagnosing these type of dtcs.
Engine 2025-06-13 · T-TT-0784-25 · Service Bulletin/Repair Instructions
some ecus can set a dtc that is common with other ecus. this can lead to accidental use of the wrong repair manual when diagnosing these type of dtcs.
Electrical System 2025-06-13 · T-SB-0058-23 Rev1 · Service Campaign
the air conditioning dye injection tool kit has been developed to aid in identifying the location of air conditioning refrigerant leaks. the procedures outlined in this service bulletin aid in locating, inspecting, and repairing refrigerant leaks.
Electrical System 2025-04-02 · T-TT-0779-25 · Service Bulletin/Repair Instructions
to assist with the early detection and early resolution of audio related concerns you may be asked to recover mmr data from the head unit. the following steps are instructions on how to retrieve the data from the system and are only to be used when requested by fts and/or fpe.
Showing the 6 most recent of 90 bulletins. Search all of them free at nhtsa.gov.
What owners report
2026-09-23 · Suspension“the 2023 toyota prius prime features fixed, non-adjustable rear suspension geometry. my vehicle arrived from the factory with the right rear camber out of specification (-2.2°, max spec limit is -2.0°). because the rear camber is non-adjustable and cannot be corrected, it caused rapid, unseen inner tread wear down to the steel cords by 20,000 miles…”
2026-08-19 · Power Train“the vehicle exhibits an unaddressed factory programming defect where the plug-in charge control ecu fails to enter sleep mode while plugged in or resting. this causes continuous, heavy parasitic drain on the 12v auxiliary battery, causing chronic low-voltage state across critical systems. the 12v auxiliary network supplies power to the primary cont…”
2026-07-15 · Power Train“my 2023 prius prime cannot be charged normally in hot weather without triggering a thermal-protection fault on its high-voltage charging system. avondale toyota diagnosed it in writing: "code p1ce996 charger cooling fan revolution sensor component internal failure. the electric charger assembly has a internal open circuit causing it to be inop. rec…”
2026-02-23 · Electrical System“there is an unexplained loss of 12v power from the 12v battery, and the car will not start. this was reported to the local toyota dealership on 12/5/25. the car had to be jumped in order to drive it to the dealership/service department. they said the 12v battery was fully charged when they inspected it and there was no parasitic drain on the the ba…”
2025-01-30 · Latches/Locks/Linkages:fueling/Charging Door/Hatch/Port · 7,920 mi“the contact owns a 2023 toyota prius prime. the contact stated that upon approaching the vehicle after it had been parked and turned off in the garage, the contact noticed that the hatch door was opened. the contact stated that upon pressing the power button on the hatch and the hatch door power button inside the cabin to close the hatch door, the …”
2024-10-03 · Exterior Lighting · 9,176 mi“the contact owns a 2023 toyota prius prime. the contact stated while driving 40 mph with the headlights activated, the low-beam headlights were not providing adequate illumination to light the sides of the roadway properly. the contact stated that shadows were projected to the side of the road from the headlights. the contact had taken the vehicle …”
Excerpts of consumer complaints filed with NHTSA, lightly truncated. They are owner statements, not verified findings.